FAYETTEVILLE TOWN CENTER

I received a promotion today! This is my second promotion at Fayetteville Town Center, a convention center in Downtown Fayetteville, Arkansas. Fayetteville Town Center is an organization within the umbrella of the Fayetteville Advertising & Promotion Commission, as is the Visitor’s Bureau, Experience Fayetteville.

In March of 2017, I started at Fayetteville Town Center with the title of “Event Coordinator”. Within my first month, our Facility Director (essentially a General Manager) and Senior Event Manager submitted their resignations, in addition to the other two Event Coordinators. That left our staff with an Event Manager, a Director of Sales, and myself. We had an external set-up crew that also handled some maintenance of the facility, but other than that, it was just the three of us. To say it was rough, would be an understatement. But we made it work – because that’s the event world and we couldn’t sacrifice our client experiences.

In June, I was promoted to the role of Event Manager, taking on clients of my own. I couldn’t have asked for a better first 100 days at Fayetteville Town Center. I didn’t learn through a Training Manual, I just did what I could. I made mistakes, as I still continue to do, but I learned from them. And usually, whatever I did, worked. By August, the Executive Director of our parent organization had hired a General Manager to fulfill the role that the “Facility Director” left. A lot began to change after Jordan started. He quickly promoted the other Event Manager, Monica, to the role of Director of Event Services, and changed my title to Event Services Manager. Our Director of Sales left the organization in October, and we had to figure out how to sell our venue to new clients, on top of retaining our current clients. Our Director of Sales also had most of the knowledge of our internal booking system, so we had to learn that too. I took that as an opportunity to teach myself everything I could about it, through studying, trial, and error.

By the beginning of December, we brought on a new Director of Sales, Tina, and a Facility Manager, Josh. The Facility Manager’s role would be different than the previous Facility Director position that was replaced by our General Manager. Josh would be responsible for the upkeep of the facility, from the paint colors to the A/C units to the on-site resources. He would also inherit the upkeep of Experience Fayetteville, and the two other properties within the umbrella of the A&P Commission, the Walker-Stone House and the Clinton House Museum.

Right after Josh was hired, we all went on a team retreat in Hot Springs, Arkansas. It was great for building our new team, and beginning to discuss our plans for the future of Fayetteville Town Center. Monica and I proposed the creation of a Training Manual for operations, Jordan helped us brainstorm new core values and a new mission statement. Tina discussed her plans to bring in more business. And Josh sought improvements that he could facilitate. We had some fun too, and even made a friend on one of the evenings we spent in Hot Springs.

Since that retreat, our team has grown immensely and a lot has changed. We hired new Event Services Coordinators, and continued to update the Training Manual. We renovated our offices into additional breakout space, and rented a new office space. We repainted our lobby, and then our entire venue, and replaced the carpet in some areas. We transformed our linen room into a hospitality suite, and transformed our maintenance junk room into an A/V and linen room. We created a liquor room from a file room, while also increasing our liquor profit margin by over 50%. Don’t get me wrong, it wasn’t always easy to execute the change, but every change has been worth it.

Today, I received a promotion for Event Services Manager to Sales Manager. This position was created and posted at the beginning of this year, because sales are growing significantly. I will be responsible for gaining and retaining business within the “SMERF” market (social, military, education, religious, and fraternal). This will take some of the pressure off Tina, our Director of Sales, from all of the leads that come to FTC. In addition to this market, I will retain some of the responsibilities that I inherited throughout my time as Event Services Manager, i.e. accepting payments, maintaining the knowledge of outstanding balances, etc. I will be responsible for the social media and marketing for the organization, including (but not limited to) Facebook, Instagram, and Wedding Wire. I am so excited for this opportunity, to learn directly from Tina, and to see where I can grow from here.

XO – MC

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