For about 4 days in August every year, Fayetteville Town Center serves as MainStage for an intimate, urban music and food festival. Fayetteville Roots Festival features over 10 music stages, several culinary stages, and events throughout the week of the event, pairing national and local, undiscovered talent. From Folk, to Blues, to Bluegrass, to Jazz, to Country, and more, Fayetteville Roots Festival showcases diverse musical styles. Supporting local farmers, chefs, and restaurants is another focus of the festival. Its name intentionally is used to pay tribute to what makes where Northwest Arkansas lies in the Ozarks region unique.
Fayetteville Roots Festival is a staple within the Northwest Arkansas community, and even more specifically, Fayetteville. The community that collectively gathers in support of this festival is incredible. And the enjoyment that attendees have in hearing the music and tasting the food, is just as great. The environment is never overwhelming, and the event teams from Fayetteville Town Center and Fayetteville Roots Festival work together to ensure a smooth event.
It’s hard to say which part of Roots is my favorite. I have my own traditions, as this wasn’t my first annual festival. First, I raid the t-shirts because they are some of the softest that I’ve ever owned, and they have creative designs. The food is another outstanding part. With locally grown, organic food, everything on the menu is worth trying. The end of the night usually ends with a sweet treat, usually sorbet.
In 2018, Fayetteville Roots Festival hosted Parks and Recreation celebrity, Nick Offerman, who performed a comedy bit during his time on stage. (Don’t worry, I had a serious talk with him about his Cubs hat, which he was not permitted to wear in our photo.) This year, Turnpike Troubadours was supposed to come, but due to illness, they were not able to perform. However, as the community of Northwest Arkansas does, national and local musicians came together on stage to create a magnificent performance to replace the headliner. That’s the event world too. It’s ever-changing, and it requires being consistently adaptable to adjustments in timeline, production, catering, etc. I am always inspired by events that result in community collaborating to effective execute a seamless event, as if it should have happened that way in the first place. That feeling, of watching people come together to create, being a part of a team that supports that creation, it’s indescribable.
XO – MC